Storytelling as strategy: How narrative drives modern marketing
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Written by Asa-Mari Z. –– Storytelling is not fluff. It’s the foundation of meaningful marketing and brand connection. Every marketer eventually learns that data tells you what’s happening but story tells you why . When I first started creating digital content, I thought strategy lived in the metrics. I could track every click, every open, every conversion. And yes, numbers explained behavior, but they didn’t explain belief . That lesson came as I was managing a campaign for a social impact organization.