From A to Z

Written by Asa-Mari Z. –– The Brief: McDonald’s Netherlands released a Christmas ad created with generative AI that reframed the season as “the most terrible time of the year,” depicting escalating holiday mishaps relieved only by McDonald’s.

Written by Asa-Mari Z. –– Storytelling is not fluff. It’s the foundation of meaningful marketing and brand connection. Every marketer eventually learns that data tells you what’s happening  but story tells you why .