Why I start my year in November
Written by Asa-Mari Z. –– The Brief: January is a psychologically poor starting line for meaningful change. Decision fatigue and stress undermine follow-through.
Stories, strategy, and everything in between. In this creative journal, I explore the art of storytelling, the science of strategy, and the lessons learned along the way. From brand insights to personal growth reflections, I share the stories and lessons learned to help shape how we work, create, and live with purpose.