From A to Z

Written by Asa-Mari Z. –– The Brief: My word for the year will shape my decisions around work, money, visibility, and joy in the year ahead. I chose Threshold as my word for 2026 because it aligns with the internal patterning I use as a compass. Threshold differs from reinvention, and that matters when the “audience of one” is myself. What will 2026 feel like?

Written by Asa-Mari Z. –– The Brief: McDonald’s Netherlands released a Christmas ad created with generative AI that reframed the season as “the most terrible time of the year,” depicting escalating holiday mishaps relieved only by McDonald’s.