From A to Z

Written by Asa-Mari Z. –– The Brief: McDonald’s Netherlands released a Christmas ad created with generative AI that reframed the season as “the most terrible time of the year,” depicting escalating holiday mishaps relieved only by McDonald’s.

Written by Asa-Mari Z. –– By the time December arrives, most people are exhausted by the noise. The inboxes are full, the feeds are frantic, and everyone is summarizing a year that still feels unfinished while being told, loudly and repeatedly, to prepare for the next one.

Written by Asa-Mari Z. –– There’s a quiet truth I’ve been sitting with lately; one that has reshaped how I understand my work, my communication style, and the environments where I do my best thinking.