From A to Z

Written by Asa-Mari Z. –– Here's what it really takes to build a successful podcast. (It’s not the mic. It’s the system behind the mic.) Most people start a podcast because they have something to say. But most podcasts fail because no one ever built the system that allows them to keep saying it. Currently, I'm creating my own investigative podcast show through zephirin & co . , so I'm sharing what I've learned about the real architecture behind successful podcasts, including how to

Written by Asa-Mari Z. –– Storytelling is not fluff. It’s the foundation of meaningful marketing and brand connection. Every marketer eventually learns that data tells you what’s happening  but story tells you why . When I first started creating digital content, I thought strategy lived in the metrics. I could track every click, every open, every conversion. And yes, numbers explained behavior, but they didn’t explain belief . That lesson came as I was managing a campaign for a social impact organization.