From A to Z

Written by Asa-Mari Z. –– The Brief: McDonald’s Netherlands released a Christmas ad created with generative AI that reframed the season as “the most terrible time of the year,” depicting escalating holiday mishaps relieved only by McDonald’s.

Written by Asa-Mari Z. –– By the time December arrives, most people are exhausted by the noise. The inboxes are full, the feeds are frantic, and everyone is summarizing a year that still feels unfinished while being told, loudly and repeatedly, to prepare for the next one.

Written by Asa-Mari Z. –– Here's what it really takes to build a successful podcast. (Hint: It’s not the mic. It’s the system behind the mic.) Most people start a podcast because they have something to say. But most podcasts fail because no one ever built the system that allows them to keep saying it.